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(More customer reviews)The Bridge is indeed aptly named, in that it enables the reader to understand and appreciate so many of the connections that affect our lives. We are shown how the designs and symbols of past millennia are reflected in the product and corporate logos of today. We learn of the connections between marketing and packaging, the roles of advertising and sales promotion, the shifting role of department stores, and a wide range of other topics of significance in today's world. Certainly a book of great value to students of advertising and promotion, The Bridge is also a book well worth reading for anyone simply interested in the changes taking place in our world.
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The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about "commercial persuasion." Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product. This book explores that world in a new & fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the mists of time & on ancient battlefields & how they are used today by big corporations. When did packages first appear & become brands, fiercely fighting for market dominance? Why is advertising so powerful a tool of persuasion that advertisers like Anheuser Busch are willing to pay $2.7 million for a 30 second commercial on the Superbowl? All these subjects & more are explored in this book by the
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