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(More customer reviews)Most of the people who were most affected by food rationing--the housewives who had to provide healthy meals for their families--are gone now. Everyone remembers Rosie the Riveter, but few remember the Domestic Army, and the propaganda that accompanied the policies of the Office of Price Administration, by the government, and more importantly by Madison Avenue. This book looks at the mechanics of mandatory food rationing, and then considers the politics and propaganda involved in making food rationing work.
The book is filled with a variety of examples of government rhetoric, Madison Avenue advertising, cookbook instructions, radio broadcasts, diaries, letters, posters, and comments. The scope of research involved in this study is staggering. The book is very well written. It is often difficult to turn a dissertation into an interesting book, but Amy Bentley has succeeded admirably. There are a number of intersting photographs and illustrations, although I would have liked to see even more. This is a fascinating book, and deserving of a much larger audience.
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